Content Production

Hands-on articles and website copy, built for search intent from the first draft, with SEO editing built into the process, not bolted on afterward, plus the assets that carry a piece further down the funnel.

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Why production needs an SEO lens from the start

Plenty of writers can turn a brief into a clean article. Fewer can do that while also thinking about search intent, internal linking, and how a technical end user and an economic buyer are each going to read the same page differently. That's the gap most B2B SaaS and AI platform teams run into when they hand production off: the writing is fine, but it was never built to rank, and it was never built to convert either.

Content Production is where strategy becomes something real: articles, website copy, and supporting assets that are written for your specific audience, optimized from the first draft rather than edited for SEO after the fact, and built to do a job, not just fill a content calendar.

What's included

Production work covers the full range from new articles to repackaging what you already have.

Content Production

Article writing and website copy created for search intent and conversion, not written first and optimized later.

  • SEO-researched article writing
  • Website and landing page copywriting
  • Editing existing content for keyword alignment
  • Metadata development: titles, descriptions, and structure

Mid-Funnel Content

Turning top-of-funnel articles into the consideration-stage assets that actually move a buyer toward a decision.

  • Performance audit of existing top-of-funnel content
  • Repackaging into guides, one-pagers, and checklists
  • A roadmap of formats and ideas suited to your audience
  • Built to work alongside sales, not just marketing

Distribution Strategy

A practical framework for getting content in front of the right audience once it's written, not just publishing and hoping.

  • Channel audit across your current distribution mix
  • A tactical distribution framework matched to your resources
  • Repurposing guidance to extend the life of each piece
  • An implementation calendar you can actually follow

How it works

1

Discovery call

We talk through your product, your audience, and what's not working with content today, so I understand the real problem before proposing anything.

2

Scope alignment

I put together a scope and timeline built around what you actually need, not a standard package you have to fit yourself into.

3

Work, review, deliver

I get to work, keep you in the loop along the way, and build in review checkpoints so nothing lands as a surprise at the end.

Good fit if...

  • You have a strategy or content calendar and need it written well
  • You need consistent, high-quality output without hiring in-house
  • You have top-of-funnel content that isn't converting further down
  • You want your existing content repackaged into new formats

Probably not, if...

A few questions people often ask

Do you offer ongoing content creation and publishing services?

Yes. Whether you need regular blog posts, website copy, or existing articles edited and refreshed, production packages are built around what you actually need on a recurring basis.

What's the typical turnaround time for writing and editing?

Editing usually runs two to three days; new article writing runs two to four days, depending on length and research depth.

Will I be working with you directly, or is this outsourced?

Directly with me. I don't hand work off to other freelancers.

More questions? See the full FAQ →

Have a strategy already and need it turned into real content?

Start the conversation →

Something else in mind? I also take on custom projects outside these three, reach out and I'll point you in the right direction, including a referral to a trusted partner if it's outside what I do.

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