A clear-eyed audit of what's working, a keyword and competitor picture, and a framework for both traditional search and AI-generated answers, so you're building content on a plan, not a hunch.
Let's talk →Most of the B2B SaaS and AI platform teams I work with have content going out the door already, articles, landing pages, the occasional guide, but no single document anyone could point to and say "this is why we're writing this, and here's where it's supposed to lead." That gap is expensive. Writers end up guessing at priorities, content gets published without a clear job to do, and six months later nobody can say whether any of it actually moved the business forward.
This is especially true in technical, overlooked categories, where the audience is split between an economic buyer evaluating the business case and a technical end user who needs to trust the product will actually work. A strategy built for a simpler, more familiar category won't address both of those readers at once, yours has to.
Strategy work gives you a documented plan to guide content decisions year-round: what to prioritize, who you're writing for at each stage, and how search, both the traditional kind and the AI-generated kind, factors into what gets made and when.
Strategy engagements are scoped around your situation, but most draw from these three pieces.
A comprehensive, documented plan to guide your content efforts year-round, not a one-off list of article ideas.
Full-service SEO planning that starts with where you actually stand today, not a generic checklist.
Strategy for how your content shows up, or doesn't, in AI-generated answers from tools like ChatGPT, Claude, and Perplexity.
We talk through your product, your audience, and what's not working with content today, so I understand the real problem before proposing anything.
I put together a scope and timeline built around what you actually need, not a standard package you have to fit yourself into.
I get to work, keep you in the loop along the way, and build in review checkpoints so nothing lands as a surprise at the end.
Something else in mind? I also take on custom projects outside these three, reach out and I'll point you in the right direction, including a referral to a trusted partner if it's outside what I do.